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Following an unprecedented demand for their products over the past five years, Lifeline Fire & Safety Systems Ltd have relocated their headquarters to new premises in Falkland Close in their home town of Coventry, UK.
Having located to Burnsall Road sixteen years ago, Lifeline attribute their recent growth – against global economic trends – to investment in R&D in fire suppression techniques and diversification into other areas of motorsport safety and also into the defence and industrial markets.
The move brings major benefits to direct customers and distributors alike, as there will not only be greater stockholding facilities but new products will be able to be brought to market quicker, due to improved testing resources and streamlined production processes.
Jim Morris, Lifeline’s managing director, says the move couldn’t have come at a better time: “We have been at or near bursting point for some time now but it has been important for us to find the right property in the right location, as retention of our workforce – probably our greatest asset – was key to continuity of supply to our customers.”
DEDICATED PRODUCTION FACILITIES
The new factory not only has separate production lines for motorsport and defence fire extinguishers but complementary motorsport products such as race mirrors and steering wheel bosses will also have their own dedicated line. “This is giving us such a great opportunity to pull new ideas through quicker,” continues Jim Morris, “and there will be greater integration between our design, testing and production teams, which will facilitate fast and accurate decision-making.”
As safety demands from motorsport regulatory authorities become more and more stringent and as fuel formulae become more complex, Lifeline are once again poised to deliver a driver envelope as safe from fire as can be.
The new address is: Falkland Close, Coventry CV4 8AU, UK