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We are Lifeline Fire and Safety Systems Limited, a company registered in England with company no. 2898515 and registered office at Charter Avenue Industrial Estate, Falkland Close, Coventry, West Midlands, CV4 8AU. For the purposes of data protection law, we will be a controller of the personal data we hold about you. This means we make decisions about how and why your information is used, and have a legal duty to make sure that your rights are protected.
We collect the following types of personal data:
When you fill in forms on www.lifeline-fire.co.uk (our “Website”), we will receive the personal data they contain. This information may be provided at the time of requesting information about our products or services. If you contact us, we may keep a record of that correspondence.
If you send us personal data in connection with a job application, we may keep it for up to 6 months for all departments except engineering in case we decide to contact you at a later date.
When you visit our Website, we may collect technical data about the device you are using, including where available your IP address, operating system and browser type. This is used for system administration and to improve the look and feel of our Website.
We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
A cookie is a small file of letters and numbers that we store on your browser or device if you agree.
We use the following types of cookies:
Strictly necessary cookies.
These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas of our Website.
These cookies allow us to recognise and count the number of visitors and to see how visitors move around our Website. This helps us to improve the way it works, for example, by ensuring that users are finding what they are looking for easily.
You can refuse to accept some or all cookies by modifying settings within your browser. For guidance on how to do this visit http://www.aboutcookies.org. However, if you block strictly necessary cookies, you may be unable to access certain parts of our Website.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
where we need to perform a contract with you;
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (see the "Legitimate Interests" section below); and
where we need to comply with a legal or regulatory obligation.
We may use personal data held about you in the following ways:
to fulfil orders you have placed (either on your own behalf, or on behalf of your organisation);
to conduct in-house research and statistical analysis on product registrations for the purposes of new product and service development.
to communicate with you about news, new products and other activities happing at Lifeline;
to ensure that content from our Website is presented in the most effective manner for you and for your device;
to respond to queries you send us; and
to carry out our obligations arising from any contracts entered into between you and us, or between us and our clients e.g. where you are an employee of a client.
When contacting you for the above purposes we may do so by phone, post, email or other electronic means, unless you instruct us not to do so.
Your data will be treated in accordance with applicable data protection law. It will not be disclosed to anyone outside of Lifeline, its affiliated or associated companies, and any other parties named or described in section 8 below.
We may rely on legitimate interests to process your personal data, provided that your interests do not override our own. Where we rely on legitimate interests, these interests are:
to keep our records updated and to study how our Website is used;
to administer and protect our business and web presence (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting); and
to grow our business and inform our marketing strategy.
Where you are acting as an agent, employee or contractor of one of our business customers, we may send you information about our products and services by e-mail. If you wish to opt out of receiving such material, please either contact us using the details given in section 1 above, or click the “unsubscribe” link in any of our marketing e-mails.
We employ a variety of physical and technical measures to keep your personal data safe and to prevent unauthorised access to, use or disclosure of it. Electronic data and databases are stored on secure servers in the EU and we control who has access to them (using both physical and electronic means).
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. We cannot absolutely guarantee the security of the internet, external networks, or your own device, accordingly any online communications (e.g. information provided by email or through our Website) are at your own risk.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the United Kingdom and the European Economic Area (“EEA”). It may also be processed by staff operating outside the UK or the EEA who work for us or for one of our suppliers. We will take all steps reasonably necessary to ensure that any personal data transferred outside the UK or the EEA is treated securely and in accordance with applicable data protection laws.
How long we keep it
We collect and store personal data for purposes connected with our business. As such, we will only retain your personal data for as long as necessary for those purposes.
We keep information which forms part of our business record for the life of the product, as the lifespan of our products can differ depending on a range of factors, this period will be determined on a product-by-product basis, in order to guard against the risk of a legal claim or a request by the tax authorities to review our business records.
We may need to disclose your personal data to third parties. Where we do so, any such disclosure will be on the basis that these third parties are required to keep the data we give them confidential and secure, and will not use it for any other purpose than to carry out the services they are performing for us. We may disclose personal data to:
delivery companies in order to fulfil orders you or your employer has placed with us;
third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this policy;
our professional advisors;
We are subject to the law like everyone else. We may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
We also may need to retain and disclose certain personal data about you to regulatory authorities and to appropriate agencies to conduct anti-money laundering checks and to assist with fraud prevention. We will disclose this information as is required by law.
10. LINKS TO THIRD PARTY WEBSITES
11. YOUR RIGHTS
We want you to remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
where your personal data is processed on the basis of consent, the right to withdraw that consent;
the right to confirmation as to whether or not we are holding any of your personal data and, if we are, to obtain a copy of it;
from 25 May 2018, the right to have certain data provided to you in a portable electronic format (where technically feasible);
the right to have inaccurate personal data rectified;
the right to object to your personal data being used for marketing or profiling, or on the basis of our or a third party’s legitimate interests;
the right to restrict how your personal data is used; and
the right to be forgotten, which allows you to have your personal data erased in certain circumstances (though this is not an absolute right and may not apply if we need to continue using it for a lawful reason).
If you would like further information about any of your rights or wish to exercise them, please contact us using the details given in section 1.
Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so (for example, because the information no longer exists or there is an exception which applies to your request).
If you are not happy with our response, or you believe that your data protection or privacy rights have been infringed, you should contact the UK Information Commissioner's Office, which oversees data protection compliance in the UK. Details of how to do this can be found at www.ico.org.uk.
12. UPDATING THIS POLICY
We may update this Policy at any time. When we do, we will post a notification on the main page of our Website and we will also revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal data we hold.